Planning doesn’t always work

Specific planning helped people who had a single goal on their to-do list, but not people with multiple goals

pen and a planner
Making specific doesn’t always make things easy

Setting goals is considered important to achieve what you want and planning is important to achieve the goals you’ve set. In fact, much emphasis is laid on planning. There is even an aphorism dedicated to planning that says ‘if you fail to plan, you plan to fail.’ However, according to a new study in the Journal of Consumer Research, planning may not help if you are juggling multiple goals.

“Research has shown that forming specific plans for a single goal makes success more likely,” write authors Amy Dalton of Hong Kong University of Science and Technology and Stephen Spiller from the University of California, Los Angeles. “Most of us, however, are juggling multiple goals in our lives and jobs and managing a busy schedule is difficult. This raises the question of whether forming specific plans can help us accomplish more of the tasks we set out to do.”

The research involved laboratory and field experiments around whether or not people plan in advance, how they will implement their goals and the number of goals participants formed. The researchers looked at what happens when we make specific plans to pursue goals. For example, someone with the goal of eating a healthy meal might plan to ‘eat a salad with low-fat dressing at lunch tomorrow in the cafeteria.’

In one study, the authors provided participants with a to-do list of “virtuous activities” to complete over the course of five days; some people had one activity, but others had six. Half the participants were encouraged to plan specifically how, when, and where they would carry out the to-do list each day. “We found that specific planning helped people who had a single goal on their to-do list, but not people with multiple goals,” the authors write. A second study, which involved a computer task, yielded similar results.

Why is specific planning less effective when applied to a number of goals? The authors believe that planning reminds people of all the obstacles and constraints that stand in the way of achieving goals.

But planning isn’t always detrimental to achieving multiple goals. In an interesting twist, the authors found that people come to see their goals as more manageable if they think other people are juggling more goals than them. “These people framed their goals as relatively easy to carry out and were more likely to benefit from planning,” the authors write.


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