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Elaine Dundon

Elaine Dundon
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Elaine Dundon, MBA, is the cofounder of the Global Meaning Institute. She is passionate about helping people find meaning in their personal and work lives, as well as helping organizations create meaning-centered workplaces to deliver products and services that truly make a meaningful difference. She began her career in brand management at Procter & Gamble. A thought leader in the field of personal and organizational innovation, she authored the best-selling book The Seeds of Innovation and created the groundbreaking course on innovation management at the University of Toronto. Her work evolved to the "human side of innovation," incorporating meaning, leadership, philosophy, and metaphysics to help people and organizations reach their full potential.

How choosing your attitude brings meaning to your life

We must resist the temptation to remain prisoners of our thoughts and exercise the freedom to choose our attitude, no matter what

Finding joy and meaning in everyday life and work

In chasing ‘the good life,’ many of us sacrifice our relationships, our health, and our sanity, but at the end of the day, we still find ourselves with lives and work that bring us little fulfillment. That’s because, the good life is not about the pursuit of happiness, as happiness is superficial and fleeting. It’s about meaning, and about knowing that our lives and work matter

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